← The index

About GTMindex

An external audit of go-to-market maturity, run the same way on every company.

GTMindex reads what a B2B software company shows in public and turns it into one picture of how far its go-to-market has actually got: 16 pillars across four phases, one score out of 100, and a rank against every other company in the index. Nothing is self-reported. No company pays to be listed. Nothing a company tells us in private changes its score.

1,000 companies16 pillars18,000+ pieces of evidenceupdated 14 Sep 2026

How we score

Four phases, 16 pillars, one score.

Every company is scored on the RVNU GTM rubric: 16 pillars across the four phases a company passes through on the way to scale. Each pillar has exit criteria, the specific things a company must show before that stage of the build is done. A pillar's score says how much of those criteria the public evidence meets.

Pillar scores
0 to 100, from the evidence found for that pillar. A pillar with no public signal and no revenue floor scores zero: we only credit what we can see.
Phase scores
0 to 100, the average of the phase's pillars.
GTM score
The headline number and the default ranking. The four phase scores combined, weighted: Product-Market Fit and GTM Fit count most, Scale least. It measures how much of the go-to-market path a company has proven, on one scale for every company.
Rank
Against the index as it stands, so a rank can move without the company changing. Company pages also show where a company sits within its own stage.
GTM debt
The distance between the earliest pillar a company has not finished and the furthest one it is already working on. Most of the cost lands late: a sales team hired six months early, a round raised against a revenue engine nobody checked, revenue that flattens after the first handful of customers. The framework behind it is at gtmdebt.com.

The 16 pillars

What the record has to show, phase by phase.

The pillars run in the order a company meets them. A pillar clears when the public record shows the company has:

Idea Market Fit

Is there a real, sized problem, and does the product address it?

  1. 01Hypothesisa clear, well-grounded read on the problem they're solving
  2. 02Market Analysisa sharp understanding of who they serve and why those customers buy
  3. 03Market Sizinga grounded view of how big the opportunity really is
  4. 04MVPa tightly-scoped product focused on the core problem

Product-Market Fit

Do customers adopt it, use it, and get measurable value?

  1. 05Design Clientsa deliberate approach to choosing their early customers
  2. 06Prove Usagereal evidence that customers adopt and lean on the product
  3. 07Prove Valueclear proof that customers get measurable value
  4. 08Realize Valuepricing and packaging that capture the value delivered

GTM Fit

Does selling repeat without the founder in every deal?

  1. 09Repeatabilitya repeatable, documented way of winning deals
  2. 10Non-Founder Salesselling that works beyond the founders
  3. 11Build Sales Teama sales team being hired and ramped deliberately
  4. 12Control Churnkeeping customers and protecting the revenue already won
  5. 13Sustainabilityhealthy, durable unit economics

Scale

Can the engine be handed to leaders and extended?

  1. 14Hire Leadersexperienced go-to-market leaders in the right seats
  2. 15Expand GTM Orga maturing, specialized go-to-market org
  3. 16New Lines of Businessexpanding cleanly into new products or markets

The colors

Each color is a verdict on the exit criteria.

Exit criteria met
The evidence meets the pillar's exit criteria. 75 or more.
Exit criteria partly met
The evidence meets some of the criteria, not enough to clear the pillar. 50 to 74.
Exit criteria not met
The evidence meets few or none of the criteria. Under 50.
No public signal found
No evidence either way. It still costs the score: a pillar with no signal scores zero until there is one.

Revenue is evidence

A company's ARR implies that certain pillars must be working: nobody reaches that revenue without selling repeatably. So those pillars are lifted to the floor the revenue implies rather than left gray. A floor is an inference from the company's stated revenue or our estimate, never a guess, and it only ever lifts a score. The floors are graduated by scale and stop short of the top: above 75 on the retention and sustainability pillars takes real public evidence, because that is where the public record most often runs out. A pillar scored by inference is marked as such wherever it appears.

What a floor does not do

A floored pillar colors and counts like any other, but it never headlines a reading. When we say what a company has proven, we mean pillars with findings behind them.

The evidence

Thousands of fragments, read as one sequence.

One signal in isolation says little. Thousands, cross-referenced, say a lot. For every company the engine reads across these source types, records each finding with its source, and scores each pillar from what was found, what was looked for and not found, and what contradicts it.

The company's own site, and its archived versions
positioning, pricing, the customers it names, and what changed when
Hiring and headcount
open roles, team functions, and how the sales and success teams have grown
Reviews and case studies
who uses the product, what they got from it, and how long they have stayed
Funding and press
rounds, investors, stated revenue, and the basis for the figure
Leadership and tenure
who runs go-to-market, how long they have been there, and what they did before
Customers and usage
logos, integrations, adoption signals, and retention where it is visible
Podcasts, interviews, and talks
what founders say about the motion when they are not writing copy

The index holds 18,000+ recorded findings. As many as 200 public sources sit behind a single company's reading. A report says how many were examined for that company and cites the ones that decided the score.

ARR
Three states. ★ means the company stated it publicly and we link the source. est. means it is our own estimate, built from public evidence and shown with its confidence, never another data provider's figure. Not disclosed means the public record does not support an estimate, so we do not make one.
Headcount
A band, never an exact number.
Conflicts
Where public sources disagree about a company (its identity, its headquarters, its revenue), a report shows both sides. We do not quietly pick one.
Thin records
Where the public record is too thin to read a company properly, the company page says so and we do not sell a report on it.
Rescoring
Companies are rescored when the evidence changes, and the index grows as new companies are scored. The "updated" date is when the index was last republished; a company's own chart shows when its scores moved.
Acquired companies
Ranked normally, with a badge.

Scores reflect public evidence at the time of scoring and can lag company reality. If we have a company wrong, every company page has a "Tell us" link, or you can book a 20 minute review.

What is free

The table is free. An email opens the map.

Free
Rank, stage, industry, ARR band, and the GTM score for every company, and every company page.
With an email
Phase scores, the full 16-pillar map, per-pillar scores, and score history.
The full report
What the record means for someone deciding whether to work with, advise, or back a company: the verdict, what is proven and running, what matters next, and the evidence with sources. 10 credits, from any company page.
Not in the index?

Who built it

A RVNU project.

RVNU helps B2B software companies build revenue in the right order: diagnose before you prescribe, then build alongside the team. Over five years and more than 300 diagnostics, that diagnosis became a method, and the method became this index.

"It used to take me weeks and inside knowledge to get an accurate read on a startup. Now it takes seconds, and GTM Index is my inside knowledge first base."

Wayne Morris

Founder and CEO, RVNU · wm@rvnu.co

Selling SaaS since 1998, before it had the name. Four exits worth over $2B: Hitwise, Kelkoo, Maxymiser, and Criteo's $1.7B IPO. Revenue built from zero to $20M+ ARR on three continents, and $200M+ in net new revenue built with founders since. The companies he joined were doing the right work in the wrong order, scaling before the win was repeatable and hiring before the machine existed. RVNU exists to put the work in order, and the GTM debt framework is how it measures the order.

Sam Devese

GTM Engineer, RVNU · sam@rvnu.co

Sam built the engine behind the index: the pipeline that reads the public record on every company, the scoring that turns thousands of findings into 16 pillar scores and one GTM score, and this site. Before RVNU, he graduated from Victoria University of Wellington with an MSc in chemistry and a PhD in physics, working on carbon nanofibre supercapacitors and cryogenic memory elements built from rare earth nitrides. The index is run the same way that research was: measure first, and let the evidence set the conclusion.

The index covers 1,000 venture-backed B2B software companies, with a bias to the Bay Area for now. If the interest is there, it grows to the whole of the US, then beyond. Follow along at @gtmindex.